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Business and Industry as stakeholders in community, city and region: A two-way contribution
Session outline: The business of business is to provide employment for its workers and make a profit for its shareholders or owners. Although these are certainly raison d’etres for business and industry in cities and regions it is by no means the whole story. This session therefore explores the reasons why the industrial sector can profit from the establishment of learning cities and regions and how it can make a positive contribution as a key stakeholder in their construction. Assignments, case studies and exercises lead the learner towards an understanding of the principles of corporate community responsibility, help construct a charter for business and industry, and create awareness of the win-win situations for which companies are searching through enlightened self-interest.
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